Insider interviewed about 20 Instagrammers about how much money they make, with follower counts between 2,000 and just over 100,000. So, how much money are these influencers making on Instagram? Bethany Everett-Ratcliffe, who's already enrolled, has just 16,000 followers and earned more than $500 in one month.Ĭheck out: Leaked commission rates from September 2021 reveal how much brands in Instagram's affiliate marketing test like Sephora were paying influencers Influencers can get paid a commission on sales driven directly through Instagram. Instagram also is testing its own affiliate marketing program, which is available to a select number of creators at the moment. Some affiliate programs do have their own requirements, however, such as LTK or ShopStyle. Meta-owned Instagram is opening its multi-billion-dollar wallet and paying some influencers, which it announced last year with a flashy $1 billion investment into content creators through 2022.Īffiliate links are easier to share now than ever. Influencers can earn hundreds to thousands of dollars from these deals. These smaller influencers have demonstrated the power of niche and engaged communities on Instagram, where fake followers and disproportional engagement have flooded the platform. " Nano" and " micro" influencers (typically accounts with fewer than 100,000 followers) are being hired by many brands across industries. Today, influencers no longer need hundreds of thousands of followers to start earning cash. While the doors have opened for many more creators on Instagram to start making a living, often they don't start making full-time incomes immediately (although a fair number of micro influencers with under 100,000 followers work full-time as influencers). Many of these programs also are limited to certain countries, have an age minimum of 18, and require accounts to be registered as business or creator accounts on the app. On the other hand, other Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers. On average, Nitreo saves at least 9 hours a week for every social media account you run or manage. Just focus on creating great content while we grow your accounts. We'll do all the following, liking, and engagement for you. Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels, which requires at least 1,000 views on Reels (rather than a follower minimum). Take a break from laboring tasks just to get more Instagram followers. She said her starting sponsored-content package at the time was $250, and that she also got paid by sharing affiliate links or codes with her followers and earning a small commission.Īnd now, it's easier than ever to share affiliate links on Instagram stories since the company rolled out access to link stickers to all accounts in October. For instance, Kayla Compton became a brand ambassador for jewelry company PuraVida with less than 2,000 followers, she told Insider last year.
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